From Market Samurai
To be in accordance with the law, and not be charged with spamming, there are a couple of things you need to do:
1. The topic line on your e-mail must be accurate and relate to the actual content of your email. 3. As the sender you have to offer an tangible physical address for you or your company. 4. Make sure to obviously label your email if it contains adult content. You cannot have a false header on your email. You have to provide a clear, and free, link for the recipient to ‘un-scubscribe’ and if they click that link they should straight away be removed from your email list and you should not send them another email.
7. This technique will encourage your internet site visitor to enroll to receive your mails. They are giving you authorization to send them emails. So as to get them to sign on to your list you can offer them an incentive such as a free report or a multi part mini-course that they’re going to receive over a period of a week or so. Whatever you offer them to make them sign up, ensure it has real price to your customer. Take a little time and develop a brief which has some real worth and substance to it. I am not an expert or a barrister so make sure you take a little time and learn all the ins and outs of the CAN SPAM law so that you can confirm your company is in compliance. Do not let the new laws shock you off from using mass email marketing since it can be a extremely effective marketing tool for your business.
If you take the time to find out what all of the regulations are and then you follow them, you will be in compliance and you will be ready to add a lot of buyers to your business which may eventually lead to a lot more sales, and that is what we all need.