Back in the late 90s, Gilad Elbaz and Adam Weissman, two MIT graduates, decided to create a search engine instead of making a linear reading of the titles, work with natural language semantics. It is difficult to be measured, the spectacle of this development. At this time, search engines will begin to collect information about the sites, and returned in the search results to users based on meaning, and not some sort of correlation in a glossary. That is, before the user entered in a search, for example, “luxury cars” and the answer was a list of places where this phrase was literally present, even though semantically it had nothing to do.
marketing en buscadores